Watch the film I directed about e3kids’ approach with cinematography by Josh Olson and animation by Stuart Brazil.
building a loveable brand.
A few years ago, a small women-led nonprofit approached me to build them a new logo.
But, then it turned into much more. “Need a comms strategy.” “Let’s build a new Wordpress site.” “…A secure online donor management platform, too?” “Email marketing, please.” “Now let’s build a Squarespace site!” “How about a video?” “Are you able to write a radio spot?” “Can we do full-scale giving campaigns?”
Now I sit on their board of directors — makes it easier to resource the help they need.
“everything we do starts from the heart.”
Profound words from a woman on our rebranding steering committee. (Yes, I produced this brand via design by committee).
Branding toolkit.
High school students forming the e3kids heart at The Royal Kids School in Mikandani, Kenya.
The logo was printed on clean drinking water uzima buckets, tabletop banners at art fairs and laptops in classrooms.
On a daily basis, the brand is worn by amazing people packing emergency care supplies in the U.S., care teams doing baby rescues in Guatemala, and physicians doing free checkups for boarding students in Kenya.
You really need to read more about e3kids.
Watch an explainer animation that I produced, written by Janice Ann Maszle.
Role: creative director, writer, developer and content producer (and now board member)