Watch the master campaign spot above! Scroll to learn about the digital and social I produced.
bringing interactivity to a UPS box.
At nearly 115 years old, United Parcel Service (UPS) had only redesigned the Express Box a handful of times.
I partner UPS with Meta Creative Studios to do something out of the ordinary.
Make a physical box come to live through AR.
The experience helped showcase underrepresented small business owners.
I produced an interactive experience that appeared when you pointed your phone’s camera at a specially-designed UPS box celebrating the AAPI community of small business owners.
AR artist and developer: Matthew Chen
Process sketches from our Spark AR concept development:
A more detailed look at the world-view lens:
Select social assets, part of the larger digital campaign the experience was part of:
Digital display banners:
Enterprise Marketo/AEM landing page:
Print poster:
Role: lead producer, product lead