announcing a new CEO.
C-suite successions can feel disorganized, anticlimactic and unexpected. That’s not my style.
When briefed that Danny Robinson would be elevated to CEO at The Martin Agency, I envisioned the announcement could be a cinematic moment for both the employees and the ad industry.
Having been elevated to global chief of MullenLowe, Kristen Cavallo is a JMU alum and therefore this project held an extra-special place in my heart (we share alma maters). Striking the perfect balance of celebratory and sentimentality was key.
Watch how we captured the vibes: strong, exciting and unforgettable — the signature Martin way.
New executive imagery for earned media
Home page takeover the day of the announcement
News release content distribution strategy w/ high-resolution downloads for easy press access
Coverage by:
Ad Age
Adweek
Campaign US
Media Post
Virginia Business
Wall Street Business News
20 pieces of coverage
40+ syndicated news pick up
Estimated 3M+ in reach
Brand executive at-large: Elizabeth Paul
Publicity: Tom Cunningham, Sofie Diskin, Katherine Sheehan, Holly Hansen
Art buying: Sara Levi, supported by Jamie Dollins
Photographer: Jared Soares
Videographer: Kennedy Carey
Event ops: Becky Hudson
Role: content director and event producer