taking over i-95.

The first-ever Waze campaign to take over an entire highway corridor, targeted at long-distance travelers.

Built primarily to educate, entertain and engage.

Watch the film below, highlighting our Waze activation.

Shoutout to Ad Age for mentioning our campaign in their Creativity Top 5.

In tandem, I produced several hundred display ads to help retarget interested users since Waze is within the Google advertising ecosystem.

The press really liked it.
The Stupid Laws campaign also won 3 Clios.

Role: lead digital producer

Previous

steering UPS to New York Fashion Week.
Next

inventing a better health system.