Watch the spot promoting the activation! Above spot is for contextual purposes only — and the video was produced by Victoria Marichal in partnership with design by Rique Santiago. Scroll for details of how I contributed.
steering UPS to
New York Fashion Week.
It’s just as cool as it sounds. I helped UPS launch their first-ever, limited-edition collection at New York Fashion Week: The Shows as the e-commerce and digital producer. And 100% of proceeds helped support up-and-coming Black designers.
Paid social assets:
“…integrated.”
Since UPS recently acquired Ware2Go, they wanted us to leverage their new capabilities that allow small businesses to automatically fulfill and ship products directly from a warehouse. I replied, “Sure!” and got to work — very closely leading our talented team of designers and developers.
Once design was laid out in Figma, we began connecting a Shopify frontend with the UPS fulfillment systems to make order fulfillment work seamlessly — with nearly no human interaction. Free UPS 2-day shipping was included with each order. Like our client said, “…integrated.”
Pre-launch animated lock screen, hinting to the collection.
On one of our final client reviews of the site, I placed a real order to demonstrate the site and experience to our client — and my jogger set quickly showed up on my stoop with speedy 2-day shipping, via UPS, of course.
Role: lead digital producer