Watch the master campaign spot! Above content is for contextual purposes only, produced by the fabulous Victoria Marichal. Scroll for learn about the interactive, digital, social and web pieces I produced.
bringing interactivity to a UPS box.
At nearly 115 years old, United Parcel Service (UPS) had only redesigned the Express Box a handful of times.
UPS stands for the unstoppable spirit of small business owners and it’s using its platform to showcase the energy of the small business communities it serves, many of which are underrepresented.
The interactive experience I produced in partnership with Meta Creative Studios, utilizing a Spark AR artist from within the AAPI community.
Process sketches from our Spark AR concept development:
A more detailed look at the world-view lens:
Select social assets:
Digital display banners:
Enterprise Marketo/AEM landing page:
Print poster:
Role: lead social, digital, web and print producer