making the ad industry cry over an agency’s CEO succession.
C-suite successions often feel disorganized, anticlimactic and unexpected. But that’s not my style.
So, when briefed that Danny Robinson would be elevated to CEO at The Martin Agency, I envisioned the announcement as a cinematic moment for both the employees and the ad industry at large.
Watch how we captured the moment: strong, exciting and unforgettable.
Role: managing producer (program manager)
New executive imagery for earned media by Jared Soares.
Home page takeover the day of the announcement
News release content distribution strategy w/ high-resolution downloads for easy press access
Covered by:
Ad Age
Adweek
Campaign US
Media Post
Virginia Business
Wall Street Business News
Repeated mention by:
20 pieces of coverage
40+ syndicated news pick up
Estimated 3M+ in reach