redesigning Terminix’s homepage.

Terminix had years of data-driven decisions behind the design of their then current homepage (generally, it’s best to avoid reinventing the wheel when it comes to things that are working well from a data perspective, rather than wreck and and restart from scratch).

We were briefed with a goal of achieving a certain increased percentage of conversion over their current design, but more-so a visual design facelift.

It all needed to leverage an existing enterprise content management system (CMS). We had less than a month to do it all.