winning customers for Terminix.
Terminix had years of data-driven decisions behind the design of their then current homepage (generally, it’s best to avoid reinventing the wheel when it comes to things that are working well from a data perspective, rather than wreck and and restart from scratch).
We were briefed with a goal of achieving a certain increased percentage of conversion over their current design, but more-so a visual design facelift.
It all needed to leverage an existing enterprise content management system (CMS). We had less than a month to do it all.
Role: lead digital producer, product lead
The old homepage:
The new homepage:
Terminix loved it. Their CEO, executive team, IT team, data/analytics team, and even their development partner — loved.
Well, actually there was this one guy who was a bit skeptical…. but there’s always one bug in the house.