Watch the above sizzle that I produced and directed.
developing a world-famous agency brand.
I helped position Martin as a globally-capable creative agency via powerful PR ideas, words, branded content and social strategy.
That helped lead the agency to winning some big awards (keep scrolling).
Check out some of the big fish projects I led, and for additional social-specific executions, see this page.
Role: lead producer, program manager
Designing and building out the agency’s new website.
Two years back, then Chief Creative Officer and now CEO, Danny Robinson, trusted me to design and develop the new Martin Agency website. Then, the project blossomed into a full-time role to strategically determine how to show up across all of our owned platforms.
A comment from our (then) CEO about during the site’s launch (plus thoughts from several others)!
Harmonizing the agency’s brand across digital platforms.
I’ve also managed cross-platform brand design elements, like cover photos and more. With branding, even little things matter. Almost like matching your belt with your shoes.
Winning and publicizing our top Ad Age A-List accolades 2 years in a row.
We won 2023 Ad Age Agency of the Year, reflecting the strength of the portfolio design, framework and digital brand. Then, in 2024, we placed in the Top 5 on Ad Age’s A-List — again!
I produced an animated social announcement encapsulating all of the “inside-isms,” people and moments that are memorable to us as agency employees to celebrate our top 5 on AdAge’s 2024 A-List, with creative by Martin AD Brittany Lazaroff, CD Graham Davis and designer Cleo Peng.
We even created a special page with everyone’s name who contributed to the win, too!
Animation by Lyly Nguyen at SuperJoy.
The entire concept was produced in roughly 2 weeks — from briefing the creative team through approval and delivery of the final animated assets.
We also chopped up polaroids for individuals to select a piece of the larger canvas that resonated or represented their individual yet collective experience to post on their own social channels.
Sharing our placement on Fast Company’s Most Innovative Companies list 2X in a row.
In 2023, we first placed #6 on Fast Company’s Most Innovative in advertising, just behind Wieden+Kennedy and Ogilvy. Then, in 2024 we moved up the list to #4, beating out Coca-Cola, Wieden+Kennedy, Nike, Mischief and Ogilvy.
Under the supervision of Chief Creative Officer Jerry Hoak, I produced and directed a short spot to promote our second consecutive Fast Company Most Innovative Companies win! The creative concept was to unveil our employee-designed clothing line to the public eye, and sew on a special Fast Company patch too. Modeled by our very own Martin employees.
Be sure to unmute.
The homepage takeover for MartinAgency.com, showcasing the employee-designed clothing line:
Building out a tasteful system for awards.
Featuring wins is important for an agency. I designed a more standardized system to announce award show shortlists and wins.