creating clickable content for
The Martin Agency.
Martin asked me to run their social and digital platforms. That meant keeping things fun and freshy-fresh — all the time. Quick, simple, understandable and craveable too.
In the first 6 months, Martin's organic LinkedIn impressions grew by +324.973% (and organic followers grew by 20K within 9 months). Instagram, via an organic-only approach, reached accounts +59.5% in the first 3 months and follower growth of 10,200+ within 9 months. Total video views ticked up to 824,600+ on Instagram agency-reels + video content.
MartinAgency.com increased to 1,020,981+ of annual unique visitors under my product ownership of over 2.5+ years.
Is Martin haunted?
Poking fun at spooky moments throughout the year could mean that The Martin Agency is haunted — posted in-feed, just in time for Halloween. With art direction help by Drew Butler.
584 likes, 28 comments, 25 reposts
7,781 accounts organically reached
Wrapping the year
A featured instagram story to celebrate and recap the agency’s work from throughout 2023 (while parodying the beloved Spotify Wrapped). Designed mockery by Katrina Navasca.
Screen-recording below or interact here.
A celebrity drummer visits Martin
I arranged a post collaboration between Martin and Nate Smith’s 368K followers that originated from his account, and featured Martin’s logo within. Video dreamt up together with hourglass.sessions.
Insta - 112K views, 6000+ likes, 178 comments and 555 reposts
76,656 accounts organically reached
Logo eclipse
The sun has been wildin’ lately — from solar storms knocking out communications systems, to climate change causing rising seas — that ball of fire has been on a rampage. Yet it’s one of the only things we know for certain, second to death itself: “the sun will come out tomorrow.”
So I put my photoshop skills to use to put out a shitpost simple, in-feed image to blame the chaos on the period in Martin’s logo, taking credit for the literal darkness on Earth that day.
Posted the morning of the 2024 solar eclipse.
Insta - 560 likes, 11 comments, 18 reposts
7,477 accounts reached
LinkedIn - 908 likes, 18 comments, 4 reposts
49,165 organic impressions
An ad legend hangs up her hat
Kristen Cavallo announced in early 2024 that she was retiring from advertising. We wanted to celebrate her with a simple and tasteful tribute post. The post became the central location for the entire ad industry to share their favorite stories, salutations and well-wishes.
LinkedIn - 1,549 likes, 32 comments, 5 reposts
109,617 organic impressions
Insta - 587 likes, 19 comments, 12 reposts
6,330 organic impressions
Role: social brand creative & producer