Watch the master campaign spot above! Scroll to learn about the AR experience I produced.
influencing small business owners to revisit UPS with AR.
The UPS Store wanted to celebrate the vibrant contribution of the AAPI-owned small businesses community.
So, we built a custom augmented reality (AR) experience to bring Stevie Shao’s commissioned artwork to life at select stores nationwide, with the hope that they’d reconsider UPS as their preferred shipping partner.
Role: lead producer, product lead
I produced the interactive experience with BUCK, utilizing a creative production tech team from within the AAPI community.
The UPS envelope print mechanicals contained custom art by popular artist, Stevie Shao, that we used as a starting point for expanding the AR scene.
Above are process character animation tests showing different rest states, gestures, and emotes for the tiger. The tiger uses one of these randomized states within the experience.
Above, process intro animation tests.
The storefront poster cling design with QR code led to an animated routing screen, including a surprise coupon.
Here’s testing the experience on an actual store location prior to our paid promo video and influencer filming.
In partnership with Martin’s Cultural Impact Lab, we tapped on influencers to share with their audiences in time for AAPI Heritage Month.