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deploying a geo-targeted ad campaign on interstate 95.
The first-ever Waze campaign to take over an entire highway corridor, targeted at long-distance travelers.
Built primarily to educate, entertain and engage.
Watch the film below, highlighting our Waze activation.
People’s Voice Winner, The Webby Awards, 2023
In tandem, I produced several hundred display ads to help retarget interested users since Waze is within the Google advertising ecosystem.
The press really liked it.
The Stupid Laws campaign also won 3 Clios.
Role: lead producer, product lead