Watch the master campaign spot above! Scroll to learn about the PR and BTS I produced.
fanning the flame of Snoop Dogg’s viral, smokeless stunt.
“Snoop Goes Smokeless,” in my opinion, is arguably one of the most publicized stunts in modern advertising. Everyone reported on it — and my role was to create ownership of the concept for the agency, keeping Martin at the front gate of the marketing community’s buzz.
Role: agency-owned social lead (program manager), producer of BTS
See below social posts from The Martin Agency announcing that we were the agency behind the viral stunt:
Stock increase graphic by Collin Ginsburg.
I developed a branded series, Behind the Work, to create ownership for The Martin Agency. It was saved to premiere at the 2024 Cannes Lion Festival of Creativity for a mainstage presentation by Martin CEO Danny Robinson and Solo Stove CMO Luana Bumachar.
The piece was offered and embedded in a special report by Ad Age on the campaign’s positive results, and contributed to the campaign winning three Webby awards and two Lions at Cannes.