Watch the master campaign spot above! Scroll to learn about the PR and BTS I produced.
fanning the flame of Snoop Dogg’s viral, smokeless stunt.
“Snoop Goes Smokeless,” in my opinion, is arguably one of the most publicized stunts in modern advertising. Everyone reported on it — and my role was to create ownership of the concept for the agency, keeping Martin at the front gate of the marketing community’s buzz.
See below social posts from The Martin Agency announcing that we were the agency behind the viral stunt:
Stock increase graphic by Collin Ginsburg.
I developed a branded series, Behind the Work, to create ownership for The Martin Agency. It was saved to premiere at the 2024 Cannes Lion Festival of Creativity for a mainstage presentation by Martin CEO Danny Robinson and Solo Stove CMO Luana Bumachar.
The piece was offered and embedded in a special report by Ad Age on the campaign’s positive results, and contributed to the campaign winning three Webby awards and two Lions at Cannes.
Role: lead producer, product lead
As not to be confused with: